- Written by Vickerssolutions79
What is a Landing Page For ?
If you have ever wondered – what is a landing page for ?, then your in the right place. I am going to take it back to basics and explain what landing pages are, and how you can use them.
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SHARE CODE As Promised in the Video Above – https://app.clickfunnels.com/funnels/2625825/share/k266wa23xyrwz8l9
What is a landing page for?
I wont start with – what is a landing page for, but I’ll start with- what is a landing page not. Some people get confused and think it’s the homepage of your website, as this is usually the first page visitors arrive on. Its not. Home pages welcome customers to your website and encourage them to look around and browse whatever products or services you offer. Home pages also have navigation bars, links to other pages on your site and can have several call to action buttons. A landing page should never have any of these things.
A landing page is a single webpage that is designed to convert visitors into leads. Now when I say “leads”, I mean the landing page captures people’s information. This is one of the main answers to anyone who may ask – What is a landing page for ? It should be a single webpage that you as a marketer create to use in your online advertising. Potential customers will land on this page after they have clicked on an ad or post. You should design the landing page to encourage your visitors to leave their details in order to receive further information on what it is that your offering.
Its very important that your landing pages don’t link out to other pages on your site. That is not what a landing page is for. You do not want to distract your potential customers with additional links. Your main goal here is to make sure they convert into a lead. You want them to convert on that landing page right there and then. Now, when I mention ‘convert’ I’m referring to the customer entering in their details in order to receive further information. Converting your visitors into leads is the first step in creating a good relationship between you and your potential customers. Again this is another main answer to the question of – what is a landing page for ? If you are in the early stages of building your customer base, gathering emails and building relationships, is the perfect place to start.
Here is an example of what a typical landing page looks like:
You’ll be pleased to hear that Landing Pages are relatively easy to create. You don’t have to build an entire website, just one good page. There are websites dedicated to building drag and drop landing pages so even a novice can do it. One of the very best is CLICKFUNNELS, its the company I use for all my landing pages. They are very reasonably priced and are extremely easy to use.
If you’re interested in creating your own landing pages you can get a TWO WEEK FREE TRAIL via this link. I’ve also added a ‘SHARE CODE’ above (just under the video). This share code gives you a free, ready made landing page to use in click funnels. You can just edit the wording within clickfunnels to suite whatever it is your offering. This is a high converting page which I’ve created for you. Just watch the video above for more information on this.
What you are aiming for within your landing page is for your visitor to fill out the form with at least their name and email address. They will only do this if they believe the content they are going to gain access too, is valuable to them. This creates a win-win situation for both you as the marketer and your visitor. So again another answer to – what is a landing page for ? It’s a page that creates a win-win situation for both you and your visitor.
The structure of a landing page.
1 – Headlines
Your headline should always grab the attention of your visitor. Its one of the most important parts of your landing page and sets the stage for the rest of your content. If you get the headline wrong or worse still, don’t have one, your landing page will fail. Always write it with the largest font on your page, to help it stand out from the page. Hierarchy is so important within a webpage, and even more so in a landing page.
2 – Sub Text
This is text under the headline which is used as a second hook to continue to grab the visitors attention. Its a second chance and get them interested in what you have to offer and keep them reading. This sub text should be short and to the point, without giving too much away. Keep them intrigued to find out more.
3 – Copy
The copy of your landing page should be relatively short as you do not want your visitor to become bored or feel like they haven’t got enough time to read it all. You’ll loose your prospect straight away if something looks long and boring. You should briefly explain the benefits or the solution the product or service your promoting, can bring to your visitor. I mention this in my video above, this is where you will increase your sales conversion rates. You could write these benefits in bullet points if you wanted.
4 – Capture Form
This is the box on your landing page where your visitors will add their name and email address in order to find out more. I would personally recommend that you don’t ask for too much information here. You don’t want any obstacles in the way of you capturing this information, as this is the one of the main reasons for your landing page. If you ask for too much information people may be put off and leave your page without adding their details. I personally only ever ask for a name and email address.
5 – Call To Action
Your call to action should again be bold and catchy to make it clear what the visitor needs to do next to move forward for more information. This is typically a button, as shown in the example above. The user will click this to either subscribe for more information, or move forward to purchase the product or service.
So in summary of the original question – What is a landing page for ?
You’ll create a landing page with the purpose of capturing your visitors information via a capture form. A landing page should have no other distractions other than what it is you wish to promote. It should guide your visitor to leave their details which you can then use in your future advertising. In exchange for their information you should offer them something in return. Whether it be a free report, further information on a specific subject, or access to a certain product/service.
If you would like to learn more on how to become a successful online marketer via step by step video trainings – Take a look at the ‘Affiliate Marketing Success Challenge’ which you will find in the Training Page on this website. I hope this piece has helped you with your original question of, what is a landing page for ?